Ray Kroc (1902-1984)

“The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

“Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.”

“You’re only as good as the people you hire.”

“The quality of a leader is reflected in the standards they set for themselves.”

“When you’re green, your growing. When you’re ripe, you rot.”

“As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.”

“If you’re not a risk taker, you should get the hell out of business.”

“Luck is a dividend of sweat. The more you sweat, the luckier you get.”

“While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.”

“All money means to me is a pride in accomplishment.”

“None of us is as good as all of us.”

“”If any of my competitors were drowning, I’d stick a hose in their mouth.”

“We provide food that customers love, day after day after day. People just want more of it.”

“We take the hamburger business more seriously than anyone else.”

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