James C. Collins (1958-Present)

“GOOD is the enemy of GREAT.”

“If you have more than 3 priorities you don’t have any.”

“The outrageous arrogance to think past successes allow us future success.”

“What is the ultimate hedge against uncertainty? It’s not your plan for getting to the top of the mountain, it’s who you have at the other end of the rope.”

“Never confuse discipline and bureaucracy – they are antithesis of each other. The purpose of bureaucracy is to compensate for a lack of self-discipline people.”

“The best students are the ones that don’t totally understand their teachers.”

“The key is to quantify luck as an event not an aura.”

“Bad decisions made with good intentions are still bad decisions.”

“Greatness is not primarily a function of circumstance, greatness is first and
foremost a matter of conscious choice and discipline.”

“I challenge you to banish the word job and replace it with responsibility.”

“Never confuse what is truly great with what is truly new.”

“The difference between great leadership and good leadership, cuts across all generations.”

“The single most important executive leadership skill is getting the right people, making disciplined people decisions, and making sure all the key seats are filled with the right people… people first and strategy second.”

“Great leaders are rigorous and not ruthless.”

“It all starts with people.”

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