Alvin Toffler (1928-Present)

“If you don’t have a strategy, you’re part of someone else’s strategy. ”

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ”

“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”

“Change is not merely necessary to life – it is life.”

“The future always comes too fast and in the wrong order.”

“The secret message communicated to most young people today by the society around them is that they are not needed, that the society will run itself quite nicely until they – at some distant point in the future – will take over the reigns. Yet the fact is that the society is not running itself nicely… because the rest of us need all the energy, brains, imagination and talent that young people can bring to bear down on our difficulties. For society to attempt to solve its desperate problems without the full participation of even very young people is imbecile.”

“To survive, to avert what we have termed future shock, the individual must become infinitely more adaptable and capable than ever before. We must search out totally new ways to anchor ourselves, for all the old roots – religion, nation, community, family, or profession – are now shaking under the hurricane impact of the accelerative thrust. It is no longer resources that limit decisions, it is the decision that makes the resources.”

“Anyone nit-picking enough to write a letter of correction to an editor doubtless deserves the error that provoked it.”

“Rational behavior … depends upon a ceaseless flow of data from the environment. It depends upon the power of the individual to predict, with at least a fair success, the outcome of his own actions. To do this, he must be able to predict how the environment will respond to his acts. Sanity, itself, thus hinges on man’s ability to predict his immediate, personal future on the basis of information fed him by the environment.”

“One of the definitions of sanity, itself, is the ability to tell real from unreal. Shall we need a new definition?”

“Any decent society must generate a feeling of community. Community offsets loneliness. It gives people a vitally necessary sense of belonging. Yet today the institutions on which community depends are crumbling in all the techno-societies. The result is a spreading plague of loneliness.”

“Knowledge is the most democratic source of power.”

Technology feeds on itself. Technology makes more technology possible.

The Law of Raspberry Jam: the wider any culture is spread, the thinner it gets.

Change is the process by which the future invades our lives.

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